Tuesday, 9 October 2012


Neil's Seaplane  and The Lochearnhead Water Sports Centre
 by local photographer Alistair Barclay  © Alba Virtual Tours

The Loch Earn Tourism Initiative (LETI),  www.roboycountry.com   is preparing to launch a new marketing programme that hopes to rekindle love of romantic Scotland. The plan is to spark fresh interest in this idyllic part of Scotland and promote it as the natural destination for all year round short breaks and day trips within the UK. LETI members welcome their guests and visitors when the mountains are capped in snow and the fires are burning as well when the days are long.
As part of this plan LETI has appointed Shena Campbell (see Notes), who has many years of experience in delivering communications programmes for industry and trade body organisations.
LETI, which lies within Loch Lomond and The Trossachs National Park, will focus initially on promoting the area and all it has to offer as a destination for short breaks within the UK. Known for its outstanding natural beauty with its mountains, lochs and forests, the area, also known as Rob Roy Country after the famous Highland hero Rob Roy MacGregor, includes the picturesque villages of Balquhidder, Lochearnhead, St Fillans and Strathyre.
LETI membership was established through an enthusiasm and appreciation for all this part of the country has to offer the visitor. The LETI communities have a reputation for the warm welcome and the wealth of activities that they offer visitors all year round in addition to the breathtaking landscape in this magical part of central Scotland.
Commenting on behalf of LETI members, Kim Proven said, “We are proud to live and work in such a natural and romantic setting where guests will experience local annual events and activities like water sports, golf, fishing, deer stalking, wildlife watching, fine dining and more adventurous pursuits including flying lessons by seaplane and Landrover safari tours.
There is also a wealth of Scottish history and folklore to uncover and plenty of opportunities to walk and climb at all levels.”
“Our plan is to attract new and repeat guests by re-awakening their senses to, and showing those who have never ventured here, the beauty, interest and diversity of what we have to offer. We believe that Shena Campbell’s skills and experience will be of great value to LETI in this process and we look forward to working with her.”
LETI: Shena Campbell is a PR professional and a former board director of Bell Pottinger with more than 20 years experience in advising organisations on their public relations and strategic communications. She has worked on a wide range of clients including Burns Stewart Distillers, The Beardmore Conference Hotel, the UK launch of easyJt, Strathclyde Institute of Pharmacy and Biomedical Sciences, Imes Group, 15 Royal Terrace Day Spa and Strathcarron Hospice.