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| Neil's Seaplane and The Lochearnhead Water Sports Centre by local photographer Alistair Barclay © Alba Virtual Tours |
The Loch Earn Tourism Initiative (LETI), www.roboycountry.com
is preparing to launch a new marketing programme that hopes to rekindle love of
romantic Scotland. The plan is to spark fresh interest in this idyllic part of
Scotland and promote it as the natural destination for all year round short breaks and day trips within the UK. LETI members welcome their guests and
visitors when the mountains are capped in snow and the fires are burning as well
when the days are long.
As part of this plan LETI has appointed
Shena Campbell (see Notes), who has many years of experience in delivering
communications programmes for industry and trade body
organisations.
LETI, which lies within Loch Lomond and The
Trossachs National Park, will focus initially on promoting the area and all it
has to offer as a destination for short breaks within the UK. Known for its
outstanding natural beauty with its mountains, lochs and forests, the area, also
known as Rob Roy Country after the famous Highland hero Rob Roy MacGregor,
includes the picturesque villages of Balquhidder, Lochearnhead, St Fillans and
Strathyre.
LETI membership was established through an
enthusiasm and appreciation for all this part of the country has to offer the
visitor. The LETI communities have a reputation for the warm welcome and the
wealth of activities that they offer visitors all year round in addition to the
breathtaking landscape in this magical part of central Scotland.
Commenting on behalf of LETI members, Kim
Proven said, “We are proud to
live and work in such a natural and romantic setting where guests will
experience local annual events and activities like water sports, golf, fishing,
deer stalking, wildlife watching, fine dining and more adventurous pursuits
including flying lessons by seaplane and Landrover safari tours.
There is also a wealth of Scottish history
and folklore to uncover and plenty of opportunities to walk and climb at all
levels.”
“Our plan is to attract new and repeat
guests by re-awakening their senses to, and showing those who have never
ventured here, the beauty, interest and diversity of what we have to offer. We
believe that Shena Campbell’s skills and experience will be of great value to
LETI in this process and we look forward to working with her.”
LETI: Shena Campbell is a PR professional and a
former board director of Bell Pottinger with more than 20 years experience in
advising organisations on their public relations and strategic communications.
She has worked on a wide range of clients including Burns Stewart Distillers,
The Beardmore Conference Hotel, the UK launch of easyJt, Strathclyde Institute
of Pharmacy and Biomedical Sciences, Imes Group, 15 Royal Terrace Day Spa and
Strathcarron Hospice.
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